Airbnb eyes expansion in Indonesia

Airbnb eyes expansion in Indonesia

Global hospitality marketplace Airbnb will expand its business in Indonesia as it considers the country to be one of the most important markets in the Asia-Pacific.

Airbnb's country manager for Southeast Asia, Hong Kong, and Taiwan, Robin Kwok, said that Indonesia is one of the fastest growing countries in terms of inbound travel, with nearly 38,000 local homes currently listed on its rental website.

"Indonesia is such an important country, not only in Southeast Asia, but also for the rest of APAC [Asia Pacific]," Kwok told The Jakarta Post in Jakarta on Monday.

Kwok said her company had developed teams to educate local hosts on how to use the app.

"We [also] do a lot of marketing. We want to drive more people to Indonesia," she said.

She said her team had also discussed with government officials about how the company could help the government gain a better understanding of the services required by visitors to Indonesia.

Airbnb also looks forward to cooperating with local partners, Kwok said, adding that her company had high expectations for the potential partners to boost brand awareness of the company.

Founded in 2008, Airbnb is currently present in 65,000 cities in 191 countries across the world, with 160 million guest arrivals, according to the company's data.

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