SINGAPORE - Back to basics - with a touch of modernity - is among the concepts that Delifrance has embedded in its recent re branding exercise.
Delifrance International managing director Jean-Manuel Leveque tells StarBizWeek of The Star newspaper more about the campaign.
Why the focus on bringing back the contemporary French bakery and cafe?
We want to highlight our fundamental products, which are contemporary French fresh-baked bakery products.
We also want to inject a little piece of Paris into the experience of dining at Delifrance.
Tell us more about France's Le Cafe Gourmand trend of eating, which was introduced at Delifrance this year.
Le Cafe Gourmand is a concept of eating (that embraces) the art of French living.
It comprises bite-size desserts consisting of three mini patisseries - macarons, mini tarts and mini chouquettes - accompanied by a cup of coffee.