ASEAN and ASEAN-led Mechanism (EAS) Need Commitment on These Four Things, Says Indonesian Ambassador to Russia Oratmangun Djauhari

ASEAN and ASEAN-led Mechanism (EAS) Need Commitment on These Four Things, Says Indonesian Ambassador to Russia Oratmangun Djauhari

Former Director General of ASEAN, Oratmangun Djauhari shares some thoughts about the future of ASEAN in global competitiveness.

JAKARTA, Indonesia, Sept. 18, 2017 /PRNewswire/ -- This year, more than 150 experts in Public Relations and Communication across the regions will gather to discuss the future of ASEAN in global competitiveness. Incorporating with the ASEAN PR Conference 2017, the conference will present the ASEAN communication plan as a solution to embrace peace and development within countries.

As stated by Indonesian Ambassador to Russia and former Director General for ASEAN Cooperation, Oratmangun Djauhari, the event encourages the leaders from ASEAN members and other participating countries to have a transparent discussion equally. "A sustainable communication network among the members plays a vital role in issue and crisis management in the region. In doing so, ASEAN and ASEAN-led mechanism will conclude many global challenges, such as geopolitical rivalries, transnational crime, equal welfare, ASEAN unity, and centrality," said Oratmangun Djauhari.

The discussions will be successful and effective if we commit to these four elements in the communication frameworks. "It includes ASEAN's way of thinking, maintaining peace, security, stability, being equal, and developing the Association as a rule-based organization. It will also help to underlie ASEAN and ASEAN-led mechanisms to make it survive throughout decades," added Oratmangun Djauhari. The details of the four elements, as below:

  • ASEAN has its own way of thinking or usually called the ASEAN way; which includes habits of dialogue, consensus, inclusivity, informality, respect for sovereignty, and territorial integrity, non-interference in the internal affairs of one another, peaceful settlement of disputes as well as non-use of force.
  • ASEAN is able to develop institutions that emphasize on maintaining peace, security, and stability; such as Zone of Peace, Freedom, and Neutrality (ZOPFAN), Treaty of Amity and Cooperation (TAC), ASEAN Charter, and ASEAN Community.
  • ASEAN is able to create the culture of equality. "The largest country in the region, Indonesia, has never played 'hardball' with the rest of the region," said Oratmangun Djauhari.
  • ASEAN's competency to develop the Association as a rule-based organization. "The association is governed by fundamental principles, shared values, as well as principles of international law on peaceful conduct among states," added Oratmangun Djauhari.

A good corporation in other sectors also plays an important role in maintaining ASEAN and EAS survivability. For almost three decades, the ASEAN member countries and regional players have committed to initiate financial and monetary cooperation, and ever since, it has thrived important results throughout the region. The challenge is, to communicate them better to the world. "As ASEAN has now transformed into ASEAN community and is striving to achieve the ASEAN Vision 2025, it is believed that what really matters is to find ways to effectively communicate and promote ASEAN's achievements, meaning, and identity among the people and the media." Most importantly, the people of ASEAN need to embrace the concrete results of the existence of ASEAN community and how it can successfully sustain peace and development in the region. Thus, it is being the priority to improve regional development; as concluded by Oratmangun Djauhari. 

About ASEAN Public Relations Network (APRN):

Established in June 2014, ASEAN Public Relations Network (APRN) aims to serve as a platform to facilitate connectivity among PR leaders, PR practitioners, PR educators, PR institutions in the region, and Global Alliance for Public Relations and Communication Management the confederation of the world's major PR and communication management associations and institutions, representing 500,000 practitioners and academics around the world and 160,000 in American PR Society alone.

Based in Jakarta, Indonesia, it comprises membership of corporations, PR agencies, Communication institutions and universities, PR National Associations, and PR professionals across South East Asia.

The 1st ASEAN PR Conference (APRC) is organized to bring together international delegates to Bali-Indonesia on 20-22 September 2017, together with the celebration of ASEAN's 50th anniversary in 2017. During the event, the Regional PR conference will discuss some landmark anniversaries issues in PR, particularly on how ASEAN is engaged in the World.

With the theme "Communicating ASEAN's in Global Competitiveness," APRC will explore the ASEAN's journey towards the next milestone beyond emphasizing what are the outlooks of a diverse range of communication practitioners operating in South East Asia and how the world views ASEAN approaches to public relations theory and practice.

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