Bloomberg Media partners SPHMBO to bring interactive newsroom outdoors

Bloomberg Media partners SPHMBO to bring interactive newsroom outdoors
PHOTO: SPHMBO

SINGAPORE - You can now watch business content by Bloomberg Media on the large digital screen at Chevron House everyday.

Bloomberg Media has partnered with SPHMBO to bring its live premium business content directly to Singapore's Central Business District, said a statement today (Nov 29).

Bloomberg TV will broadcast on a large digital screen at Chevron House in the morning and be accompanied by a unique interactive pop-up installation running from today till Dec 1 that gives audiences a first-hand look into Bloomberg's ever-evolving newsroom.

Throughout the morning, catch Bloomberg anchor, Haslinda Amin, conduct live interviews on Bloomberg TV with various newsmakers from prominent CEOs to dignified ministers of state. In the afternoon, individuals can experience life as a Bloomberg "Tech Reporter" by anchoring a mock on-air news segment.

The interactive pop-up installation features a live TV studio and an interactive mock news broadcast.

Parry Ravindranathan, managing director, international, Bloomberg Media said: "The Bloomberg suite of media assets and content have expanded significantly in the past year and we wanted to provide audiences with an immersive experience that demonstrates the depth and breadth of our journalism.

"The Chevron House installation is one tangible example of Bloomberg's ability to deliver global and local business news stories and insightful analysis directly to our audiences."

spanaech@sph.com.sg

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