As part of a strategic brand relaunch for Cle de Peau Beaute, Academy Award-nominated actress Felicity Jones is named the Global Brand Face
TOKYO, Nov. 15, 2017 /PRNewswire/ -- Cle de Peau Beaute, Shiseido Group's high-end prestige brand, is honored to announce Academy Award-nominated actress Felicity Jones as the new face of its luxury skincare and cosmetics. Jones will make her first appearance in January 2018 in a campaign shot by renowned British photographer David Sims.
Yukari Suzuki, Brand Director of Cle de Peau Beaute says: "A crucial element of Cle de Peau Beaute is to help customers feel that our brand belongs in their lives. Felicity is aspirational, yet highly relatable, which makes her the ideal face of Cle de Peau Beaute. She embodies the brand's DNA: intelligent, uncompromising and exquisite. Her passion and incredible dedication to her craft have allowed her to make an impact on the world and those around her."
Jones is best known for her Academy Award, BAFTA, SAG and Golden Globe-nominated role opposite Eddie Redmayne in James Marsh's The Theory of Everything. Most recently, she led the cast of Rogue One: A Star Wars Story, directed by Gareth Edwards. The film was released worldwide on December 16, 2016 and surpassed the $1 billion mark globally. The Oxford-educated actress stars next in the title role of a Ruth Bader Ginsburg biopic, On the Basis of Sex, focusing on the Supreme Court justice's career struggles fighting for equal rights. Jones is also to star in the Luca Guadagnino directed Swan Lake, inspired by the classic ballet story.
"It's important to me that my values align with any brand I'm affiliated with," says Jones. "Cle de Peau Beaute made it clear that they approached me because of my principles and dedication. I'm so proud of the Spring/Summer 2018 campaign and cannot wait to unveil it to the world."
The Spring/Summer 2018 campaign was shot over the course of two days in London. It will break globally in print and online media placements across Asia, the United States, Canada, Russia and Travel Retail. Jones will attend exclusive launch events around the world, beginning with a special event in Los Angeles in January 2018.
Cle de Peau Beaute means The Key to Skin's Beauty. The philosophy of the brand is to unlock the power of a woman's radiance by harnessing makeup technologies and some of the most advanced skincare in the world. When the most exquisite elements come together, everything is illuminated.
About Cle de Peau Beaute
Cle de Peau Beaute is one of the world's most prestigious skincare and makeup brands and the top luxury brand in Japan. Available in thirteen countries and areas (Japan, mainland China, Hong Kong, Taiwan, South Korea, Malaysia, Thailand, Singapore, Vietnam, Indonesia, the United States, Canada, and Russia), it has a global reputation for excellence. For more information please visit www.cledepeaubeaute.com or follow the brand on social media (below).
For requests for interviews or inquiries, please contact:
Cle de Peau Beaute Brand Unit PR
Shiseido Co., Ltd.
E-mail: email@example.com / Tel: +81-3-6218-5833
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