Many people think his job just involves swanning around with the world's biggest music acts and hitting the nightclubs with them.
Well, there can be an element of that, says concert promoter Michael Hosking, 53. But he wants to tell would-be promoters that they must make sure they also have a healthy appetite for risk and loss.
He's not joking.
The head honcho of Midas Promotions - one of the region's leading concert organisers which has worked with the likes of Rod Stewart, Michael Jackson and Oasis - once lost over a million dollars on a single event.
Fans at the SingFest 2010 music festival might have left with great memories of seeing Katy Perry and Kanye West, but Mr Hosking recalls with a wince: "Sales were poorer than anticipated and we got less sponsorship than we had hoped for."
"We can't control the fickle public. Like they say, today's news is tomorrow's fish and chips," he shrugs.
"The public is ultimately fickle," says the veteran when he met The New Paper on Sunday at Midas Promotions' office at River Valley Road.
Born in Singapore in 1959, he went on to study in the UK. Mr Hosking moved to Bahrain in 1977.
"I also wanted a sunny place to live in."
It was there that he began a T-shirt printing business, with a mere $250 as start-up capital.