Copywriter publishes tongue-in-cheek taglines for famous brands for a year

Copywriter publishes tongue-in-cheek taglines for famous brands for a year
PHOTO: Facebook screengrabs / Solomon's Copy Shop

Good copy is hard to find.

Anyone who's ever been in marketing or advertising will know how challenging it is to come up with a slogan or tagline that is both informative and engaging.

Yet this hasn't stopped Georgian copywriter Solomon Tsitsuashvili from taking on a "365 days of copy" challenge. 

Every day, Mr Tsitsuashvili selects a different brand and attempts to come up with advertisements for them that are witty and extremely tongue-in-cheek.

The man's on a roll: He's on Day 142 and hasn't let anyone down yet.

Some of the works come with a dash of innuendo, while others make reference to pop culture or current events.

For instance, his copy for sports car Porsche reads: "If a man comes fast, he should at least do it in style".

on Facebook

#365daysofcopy Day 140: If you know what I mean ;)

Posted by Solomon's Copy Shop on Monday, 16 January 2017

Meanwhile, the advertisement for American news network ABC News is simple, showing the letters of the alphabet from D to Z, with the tagline: "No story is complete without ABC."

on Facebook

#365daysofcopy Day 101: Get the full news coverage. ABC News Copywriter: Solo Tsitsuashvili

Posted by Solomon's Copy Shop on Wednesday, 7 December 2016

Mr Tsitsuashvili even adapts famous lines from literature, riffing on the most famous line from William Shakespeare's Hamlet for diaper brand Pampers.

on Facebook

#365daysofcopy Day 81: Pampers

Posted by Solomon's Copy Shop on Wednesday, 16 November 2016

The day after Donald Trump' was elected president in the United States, he chose the brand Air Canada and came up with the tagline "Canada is already great", putting a play on Mr Trump's ubiquitous "Make America great again" refrain.

on Facebook

#365daysofcopy Day 73: While Donald Trump is trying to make America great again, Canada is already great. Air Canada Copywriter: Solo Tsitsuashvili

Posted by Solomon's Copy Shop on Tuesday, 8 November 2016

Check out the gallery below to see more of Mr Tsitsuashvili's designs.

Copywriter comes up with tongue-in-cheek taglines for brands

 

More about

Purchase this article for republication.

BRANDINSIDER

SPONSORED

Most Read

Your daily good stuff - AsiaOne stories delivered straight to your inbox
By signing up, you agree to our Privacy policy and Terms and Conditions.