Good copy is hard to find.
Anyone who's ever been in marketing or advertising will know how challenging it is to come up with a slogan or tagline that is both informative and engaging.
Yet this hasn't stopped Georgian copywriter Solomon Tsitsuashvili from taking on a "365 days of copy" challenge.
Every day, Mr Tsitsuashvili selects a different brand and attempts to come up with advertisements for them that are witty and extremely tongue-in-cheek.
The man's on a roll: He's on Day 142 and hasn't let anyone down yet.
Some of the works come with a dash of innuendo, while others make reference to pop culture or current events.
For instance, his copy for sports car Porsche reads: "If a man comes fast, he should at least do it in style".
Meanwhile, the advertisement for American news network ABC News is simple, showing the letters of the alphabet from D to Z, with the tagline: "No story is complete without ABC."
Mr Tsitsuashvili even adapts famous lines from literature, riffing on the most famous line from William Shakespeare's Hamlet for diaper brand Pampers.
The day after Donald Trump' was elected president in the United States, he chose the brand Air Canada and came up with the tagline "Canada is already great", putting a play on Mr Trump's ubiquitous "Make America great again" refrain.
Check out the gallery below to see more of Mr Tsitsuashvili's designs.