A 394-unit executive condominium (EC) project located along Upper Serangoon View is banking on a love of luxury to draw buyers.
Heron Bay's developers said that the project will feature living rooms with ensuite private pool cum jacuzzi, complimentary fibre broadband service from M1 during the first year of occupancy, a hydroactivated water swimming pool with "healthful cell-hydration properties" and a seasports recreation centre with kayaks for free rental, among other amenities.
Said Vincent Ong, managing partner of Evia Real Estate Management, one of the five partners behind the project: "We are introducing a premium class EC with a number of luxury condominium features, as well as other pampering and thoughtful design touches."
The plan is to "differentiate Heron Bay from the competition, as well as provide home buyers with more value for their home investment", he added.
The EC will also feature a basement carpark, full condominium facilities, and a card-access security system.
A mix of two to five-bedroom units is available. Penthouses have between three and five bedrooms.
The two-bedroom units are sized at between 775 sq ft and 915 sq ft, while the three-bedders are in the range of 1,023-1,582 sq ft. The four-bedroom units have sizes ranging from 1,281 sq ft to 1,819 sq ft, and the five-bedroom homes at 1,496 sq ft to 1,938 sq ft.
Sizes start at 1,991 sq ft for a penthouse.
Market observers said that the indicative average selling price for the project is $715 to $720 psf.
E-applications for the project open this Sunday, while bookings commence on Oct 26.
Heron Bay is developed by a consortium made up of civil engineering construction firms Hwa Seng Builder and Chye Joo Construction, Evia Real Estate Management, Ho Lee Group and See Hup Seng Ltd.