Local social enterprise CarbonStory has launched a beta version of its crowdfunding platform for climate change projects.
For a few dollars each month, anyone can neutralise his carbon footprint by supporting a green project selected by CarbonStory.
The start-up was co-founded by Dr Andreas Birnik, adjunct professor at the NUS Business School, where he teaches and researches on sustainability.
"The idea behind CarbonStory is to connect with people on a more emotional level by showing projects with descriptions, photos and videos," he said in an e-mail interview.
So he contacted his former colleagues to build CarbonStory.
On its website, users can compare their activities with other CarbonStory users, form teams, share projects they have sponsored on Facebook, and encourage friends to go carbon neutral.
Information on its website explained that users can also earn badges, get a personal account visible on the Web and download certificates documenting what they are doing to fight climate change.
Based in Singapore with staff in London and Stockholm, the start-up has received funding from NUS Enterprise and the Infocomm Development Authority of Singapore.
The site is now undergoing further development.
Potential users have to ask CarbonStory for an account before they can see any crowdfunding projects.
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