GoPro to cut over 200 employees amid sales slump

GoPro to cut over 200 employees amid sales slump

Wearable action-camera maker GoPro Inc said on Wednesday it would cut about 15 per cent of its workforce and shutter its entertainment business, as the one-time Wall Street favourite cuts costs to help it return to profitability.

Shares of the company, which had about 1,500 employees at the end of 2015, rose 4.7 per cent in early trading.

The company has been struggling with slowing sales of its helmet- and body-mounted cameras as cheaper rivals emerge and smartphones feature increasingly advanced cameras.

A recall of about 2,500 of its recently launched Karma drones could also hit revenue.

The company said on Wednesday it would cut about 200 full-time positions, cancel open positions and close its entertainment division, which makes original content.

GoPro said the cost-cutting would help it achieve its goal of returning to profitability on an adjusted basis next year.

The latest job cuts are in addition to a 7 per cent workforce reduction announced at the beginning of the year.

GoPro went public in 2014 amid investor enthusiasm that the California company's focus on social media would make it stand out among other makers of consumer electronics.

The company's shares, which closed at US$9.83 (S$14) on Tuesday, have fallen about 60 per cent since its market debut, including a 45 per cent drop this year.

GoPro's sales have been in decline for the last four quarters, but it has said it expects to return to double-digit revenue growth in the coming year.

Earlier this month, the company forecast revenue for the holiday shopping quarter below market expectations, citing production issues with its Hero 5 camera.

GoPro also said on Wednesday that President Tony Bates would step down at the end of the year.

The company said it expected to take a charge of $24 million to $33 million, related to the cost-cutting, mostly in the quarter ending December.

However, GoPro said sales of its cameras in the week of Black Friday increased more than 35 per cent from a year earlier at major US retailers.

More about

Job cuts
Purchase this article for republication.



Your daily good stuff - AsiaOne stories delivered straight to your inbox
By signing up, you agree to our Privacy policy and Terms and Conditions.