Fresh from the announcement that they've raised US$3 million from YG Investment, the investment arm under South Korea's YG Group, Gushcloud International is back with another exciting announcement.
The influencer marketing and entertainment company is set to launch its 9th office in Japan, with investment from D2C Inc., a Japanese digital advertising and marketing company established as joint enterprise between Docomo, Dentsu and NTT advertising.
Gushcloud, headquartered in Singapore, has offices in Malaysia, Indonesia, Thailand, the Philippines, Vietnam, as well as a presence in Korea and the United States.
With its expansion to Japan, the company hopes to do 3 things:
Engage Japanese brands and agencies to help them reach out more effectively to a larger Southeast Asian audience
Work with local influencers and content creators to help them build a larger presence in and outside of Japan
Create more opportunities for influencers and content creators across Asia to cross collaborate on various projects
Said Ng Siang Hang, CEO of Gushcloud Agency, "We hope to bring our best practices and deep know-hows about the Southeast Asian influencer marketing industries to educate the Japanese brands. This will enable Japanese brands and agencies to work with and through us to engage more effectively with a larger audience size in Southeast Asia."
We are committed to this venture with D2C Inc to build Japan's Number 1 Influencer Marketing Company.
Added Hiroaki Sawa, Executive Officer of D2C Inc, "Foreign visitors coming to Japan are increasing year by year, with the number reaching 24 million in 2016. Majority of these visitors comes from Southeast Asia - the markets where Gushcloud has a strong presence in."
"Through Gushcloud Japan, we aim to increase the inbound and outbound advertising services to Japanese companies that plan to promote and build their businesses in Southeast Asia. With Gushcloud Japan, we also hope to build our influencers and content creators' audience size in Southeast Asia to promote the Japanese culture."
The new Gushcloud Japan office will be set up within the same premises of the D2C office.
Disclosure: Gushcloud is an investor of GRVTY Media, the parent company of Vulcan Post.
This article was first published in Vulcan Post.