SHE spent more than a year preparing for this moment.
From building an online presence to placing fliers on doorsteps, real estate agent Jas Ng spared no effort to make herself known to the residents of executive condominium (EC) La Casa.
She is not the only property agent eyeing the site, located in a quiet neighbourhood in Woodlands Drive 16.
After all, this 444-unit EC is the latest second-hand EC available on the market after some of the units reached the end of the minimum occupation period (MOP) earlier this year.
The appeal of the EC, a hybrid of public and private housing, has attracted much interest in recent months, especially after the sale of a $2.05 million EC unit in Tampines last December.
Much of the debate has centred on whether the EC has been serving the housing needs of the sandwiched class, as more people who can afford private property are now snapping up ECs.
Introduced in 1996, the EC was the Government's plan to help Singaporeans achieve their dream of owning a private condominium but at lower prices.
As of December last year, there had been 23 ECs built. Seventeen more have been launched for sale but not completed yet. In all, there will be an estimated 23,236 completed EC units by 2017, reported The Business Times.
Since February, when the first units in La Casa hit the five-year mark, transactions at the condo, once thought to be the last EC in Singapore when it was launched in 2005, have been brisk.