Looking past the pursuit of money

Looking past the pursuit of money
Above photo is Mr Kee, CEO of Envizyme, which makes natural and eco-friendly household cleaning products, was semi-retired last year.

So much for taking it easy: Businessman Roy Kee was easing into semi- retirement when his passion for promoting healthier lifestyles and protecting the environment lured him back into full-time work.

Mr Kee, 54, is now chief executive of Envizyme, a Singapore-based company that develops and manufactures natural and environmentally friendly household cleaning products.

"I came across Envizyme by chance. In Mandarin, we call this yuan fen, or fate," he says.

"The founder of the company is a very passionate person, and one of the nicest people I have met. It took me five months to make the decision to invest in this company."

He used the products himself, to ensure they were really what the company claimed, before passing them on to his friends and relatives for their feedback.

Envizyme products are made using recycled fruit and vegetables that the company collects from wholesale markets.

Mr Kee, who is married with three children, said he felt very strongly about keeping his household as "chemical free" as possible.

"I feel Envizyme can give me a better platform to further my cause and share my belief in the importance of having good health and living in a safer and cleaner environment."

Q: Are you a spender or saver?

I actually do not draw any salary as the chief executive of Envizyme, so technically, I do not have any income to set aside for savings.

I guess I am a spender, then?

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