DAVOS - Malaysia has "a compelling story to tell" to promote the nation as an attractive investment and tourism destination at the World Economic Forum.
Prime Minister Datuk Seri Najib Tun Razak, who is on a four-day working visit to the World Economic Forum, said Malaysia's "compelling story" would be told via meetings, events and the media in the next few days.
He said advertisements had been placed in the Economist and CNN as part of the campaign to promote the country as an investment and tourism destination.
With the tagline "Endless Possibilities", the advertisements together with an advertorial in the Economist highlights the Economic Transformation Programme (ETP) and the Government Transforma-tion Programme (GTP).
Najib would also be highlighting how the ETP and the cross-cutting reforms of the New Economic Model (NEM) have gradually changed the economic landscape of the country in the past several years.
Najib, who would be holding meetings with other government and business leaders to discuss outstanding bilateral issues and investment opportunities, has also been scheduled to have a one-on-one session with CNN's Fareed Zakaria, the host of GPS, a weekly public affairs show, to shed light on Malaysia's efforts and achievements as well as the sustainability of the country's economic and political transformation.
"I believe Malaysia will be among one of the more attractive investment and tourism destinations when people know what we're doing especially for our future potential," Najib said at a media briefing shortly after arriving at the alpine ski resort from Zurich.
Najib added that the potential stemming from the changes initiated by the Government would attract investors either via foreign direct investments or through the capital markets.