PUBLISHED ONJanuary 15, 2013 4:00 PM
COMFORT and elegance do not necessarily mix, but furniture label Camerich has managed to bring out a good balance between the two elements in its high-quality classic designs.
That is why the brand was recently chosen to furnish premium carmaker BMW's Chaoyang showroom in Beijing. China is the biggest automotive market in the world.
Working with the creative minds behind the famous pyramid entrance to the Louvre Museum in Paris, Camerich helped to complete the simple yet luxurious look of BMW's first 5S showroom in the world.
The furniture label not only provides the effortlessly prestigious look which is synonymous with BMW, but it also marries those important aesthetic concepts with the showroom's theme of sustainability, which is core to the 5S dealership.
One of the most important things about furniture is its ability to withstand the stress of daily use. The delicate traditional European techniques employed in making Camerich pieces make them sleek and sturdy to the core.
Sustainability not only comes in the form of durability. For Camerich, sustainable furniture also means well-thought-out details in classic designs.
The Avalon sofa, with its soft lines and chrome-plated die-cast legs, is a classic Camerich masterpiece. Minimalistic, sophisticated and easy on the eye, the sofa adds a subtle touch of glamour to any modern living room.
If smooth lines are your thing, a perfect complementary piece to the Avalon is the Bend desk, crafted in classic walnut wood to create a flow of lines soothing to the eye. With its unique curved design, the Bend can sit in a room and command attention with its neatness and simplicity.
For an exquisite yet subtle touch of luxury, you can also choose from the oakwood pieces in the Camerich catalogue. Oakwood chairs like the Venus, with its spacious foam cushion and slim, dark frame, exude a sense of stylish comfort befitting the modern individual or family.
The quiet opulence running through Camerich designs fills the city dweller's home with a muted luxury that's also cosy.
ljessica@sph.com.sg