Ministry of Oceans and Fisheries of Korea (MOF) promoted laver snacks under the brand name K•FISH at BEERFEST ASIA 2017

SEJONG CITY, South Korea, Aug. 21, 2017 /PRNewswire/ -- From August 17-20th, Ministry of Oceans and Fisheries of Korea (MOF) participated in renowned BEERFEST ASIA 2017 (the Asia's largest beer festival) held in Singapore at Marina Bay Cruise Centre followed by Qingdao Beer Festival last year. MOF promoted laver snacks under the brand name KFISH at BEERFEST ASIA 2017.

Ministry of Oceans and Fisheries of Korea (MOF) promoted laver snacks under the brand name K-FISH at BEERFEST ASIA 2017
Ministry of Oceans and Fisheries of Korea (MOF) promoted laver snacks under the brand name KFISH at BEERFEST ASIA 2017

Many Singaporeans and tourists have visited BEERFEST ASIA 2017 and majority of them were in their 20-30s.

KFISH was introduced as the OFFICIAL SEAWEED at BEERFEST ASIA 2017 through the official website, social platforms, as well as an announcement and screen installed at the event hall.

The main product of KFISH, "laver snack," adopted a concept of Chimac (chicken + beer) culture in Korea, so as to introduce the new concept KimMac (seaweed + beer)

There are 3 flavors of laver snacks, namely cheese, coconut, and almond. The cheese flavor goes well with darker beers such as Stout and Dunkel. Coconut flavor is more delectable with the consumption of Pale Lager and Pilsener.  Almond flavor is more savory when consumed with Weizen beer. Visitors enjoyed laver snacks with their own personal preferences at the festival.

MOF promoted laver snacks at indoor and outdoor booths. At the indoor booth, a lucky prize event with a prize of laver snacks took place to enhance the awareness of the snack. When people uploaded a photo taken at the outdoor booth with the hash tag #KFISH on their social media accounts, laver snacks were distributed as a gifts to maximize the promotional effect.

The collaboration with Singapore representative beer brand Tiger amplified the promotion of laver snacks. Those who purchased Tiger beer received a packet of laver snacks to try.

Many visitors showed their interest in laver snacks and asked where they can purchase the products, high quality laver snacks are expected to be well received in the Singapore market.

Photo - https://photos.prnasia.com/prnh/20170821/1923918-1

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