SINGAPORE - Online payment giant PayPal is taking a third crack at Singapore's brick-and-mortar business, hoping that its partnership with a salad restaurant and a digital loyalty card firm will open up new revenue streams.
From next month, customers at Salad Stop!'s Capital Tower outlet can use the loyalty-card app Perx on their smartphones to order and pay for meals, via PayPal or credit cards, in advance. There will be a separate queue for those picking up their pre-ordered meals. Customers just need to show their purchase confirmation e-mail.
By the first quarter of next year, the chain's remaining 12 outlets - which are mostly in the Central Business District - will come on board, Mr Adrien Desbaillets, Salad Stop! co-founder, told The Straits Times.
This is PayPal's third foray into the brick-and-mortar payment business, as it tries to cut itself a slice of the pie.
PayPal has estimated the global offline market to be 10 times bigger than the US$1 trillion (S$1.3 trillion) e-commerce world. In Singapore, e-commerce spending has been topping $1 billion yearly.
The advantage of using PayPal, which posted US$5.6 billion in revenue last year, is that consumers do not need to enter credit card details for every purchase, making it more convenient.
Last February, the US-based company, a subsidiary of auction site eBay, worked with train operator SMRT to allow commuters to buy goods at a discount when they responded to certain advertisements at 15 train stations.
Commuters had to first download a PayPal app to scan a QR code on the advertisement to get the discount. Payment was made through the app using PayPal. The project was discontinued after two months.