QQ teams up with Justice League; Box Office takes in over RMB 400 million

QQ-AR becomes the new trump card for Tencent, a Chinese social network giant

SHENZHEN, China, Nov. 22, 2017 /PRNewswire/ -- Tencent Holdings Limited ("Tencent", SEHK: 00700), a Chinese internet conglomerate has recently made strides in the domain of augmented reality (AR) by launching a new QQ-AR scanning feature for Justice League, the latest addition to DC's slate of animated films. Partnering with QQ-AR has helped the film with box office sales over RMB 400 Million (approximately USD 60.3 million). Tencent recently exceeded Facebook in terms of market value (based on the most recent stock price).

Fans can enter the virtual world of Justice League by simply using the QQ-AR scanning feature to capture the Chinese way of indicating the number "6" with one hand. In addition, the QQ doll, a custom image that was created for the film using QQ-AR technology, has become a popular cartoon figure on Chinese social networks.

With an interactive virtual reality (VR) approach, QQ-AR has demonstrated its unique value in terms of the publicity and distribution of the films that support the technology. To give you an example, 11 million users had been gained because of the AR scanning feature specially intended for the Spider Man: Homecoming. By virtue of QQ-AR's open platform, anyone, including those without any experience in AR development, can create their own AR experience.    

Industry watchers have weighed in: with further involvement in the promotion and distribution of films and the release of the open platform, QQ-AR is expected to have multiple forms and to further promote the implementation and popularization of AR technology.

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