SEOUL, South Korea, Sept. 13, 2017 /PRNewswire/ -- Shark/Ninja's Ninja Blender ranked 1st in the kitchen appliances category at the 2017 Brand Award of the Year Chosen by Consumers event which was held on August 30, 2017, at The Plaza Hotel in Seoul, South Korea. The 2017 Brand Award of the Year Chosen by Consumers event selects representative brands that moved the hearts of consumers among many other brands. It was hosted by The Chosunilbo, Korea's most influential newspaper, and the Korea Brand Management Association, and was sponsored by the Ministry of Trade, Industry, and Energy. The purpose of the award is for the company to increase their brand value and to provide the correct information to consumers. Ninja Blender has achieved excellent results in all evaluation criteria including brand awareness, user experience, preference evaluation, brand management strategy in Korea, brand satisfaction management, etc.
Shark/Ninja is a specialized manufacturing and distributing company for small appliances. Their main product Ninja Blender has been ranked number 1 in the blender division in the US for 3 consecutive years (2014-2016 NPD, in the blender brand division that costs more than 160 USD). Ninja has been exported to more than 20 countries/regions worldwide, including the US, Europe, Asia, among which Ninja is being distributed in Korea through G&J Co., Ltd.
G&J Co., Ltd. has total sales of 35 million USD through TV home shopping alone, with the first launch of Ninja Blender Season 1 (BL642KR) through a Korean TV home shopping channel in 2015, followed by Ninja Blender Season 2 (BL642KR2) in 2016, then Ninja Blender Season 3 (BL682KR) in 2017. In addition, they have been expanding their distribution network to major department stores and electronic shops in Korea in order to supply the product to more customers.
According to G&J Co., Ltd.'s officials, Ninja Blender's success in Korea is based on Ninja's unique technology. The patented, unique grinding blade shape (six motion blades) prevents the food from sticking to the blade, and can be used to mix ice, vegetables, fruits, and frozen fruits without leaving any residue at the bottom of the cup. In addition, it is equipped with an Auto-IQ system, so users can choose the blending mode according to their purpose, whether that is for a smoothie, baby formula, blending, etc. The recently released food processor is also able to crush various kinds of vegetables to various sizes according to Korean recipes, helping to increase the popularity of the product. Ninja Blender has been re-evaluated as a professional kitchen appliance from originally being just a smoothie maker or juicer.
Based on the success of Ninja Blender, G&J Co., Ltd. have additionally launched Ninja Coffeebar in order to re-engage the popularity of Ninja in Korea. The Ninja Coffeebar is equipped with the Auto-IQ function that has been applied to the blender, so it not only distributes water evenly on the coffee bean powder through 12 extraction ports, but also has the function of steaming coffee thoroughly to provide a new flavor and taste that is in a completely new dimension. In addition, the strength of a coffee can be controlled so it is possible to create iced Americano and lattes. The Ninja Coffee Bar has already proven its taste and performance in the US, so they are expecting that Korean coffee lovers will embrace it as well.
G&J Co., Ltd
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