SIA named most attractive employer for 3rd consecutive year

Singapore Airlines was named on Friday as Singapore's most attractive employer for the 3rd year running at the Randstad Awards, which recognises the organisations Singaporeans most want to work for. 

At the same time, the aviation company also enters the Randstad Award Hall of Fame for this consecutive achievement.

Shell and Changi Airport Group came in 2nd and 3rd respectively as one of the most attractive employers here. 

Other winners include Deutsche Bank (Most Attractive Employer in the Banking & Financial Services Sector), Marina Bay Sands (Most Attractive Employer in the Hospitality and Recreation Services Sector) and Keppel Corporation Ltd (Most Attractive Employer in the Engineering & Construction Sector). 

The award ceremony was a gala dinner held at the PARKROYAL Hotel on Pickering. 

Randstad Country Director, Mr Michael Smith, commended Singapore Airlines for its outstanding achievement in building such a powerful employer brand. He said: "Singapore Airlines is well-known for providing world-class training and development paths and international career opportunities, which was reflected in its high ranking across each gender, age group and education level.

"Our national carrier strives to achieve excellence in all facets of their business. As a result, they are universally admired not only in Singapore, but around the globe.

"It is vital that employees are proud of the company they work for. Singapore Airlines' status as the most awarded airline is a testament to its 14,000 employees who make flying with Singapore Airlines such an enjoyable experience for the 18 million passengers it carries each year," said Mr Smith.

Singapore Airlines ranked extremely favourably across all key criteria including offering interesting job content, good training, strong management, good financial health, concern for the environment, competitive salary and employee benefits, a pleasant working atmosphere and career progression opportunities.

Singapore Airlines Senior Vice President Human Resources, Christopher Cheng said: "It is a great honour that Singapore Airlines has been voted as the 'Most Attractive Employer' for the third consecutive year. It is a positive affirmation of our efforts to continually build and sustain our employer value propositions to attract and retain the best talents. At SIA, jobs are dynamic, multi-dimensional and challenging. We continue to provide talented individuals exciting opportunities to contribute to the growth and development of various aspects of our airline operations and business."

Mr Smith said: "Companies such as Singapore Airlines, Shell, Changi Airport Group, Deutsche Bank, Marina Bay Sands and Keppel Corporation all recognise that an organisation's brand is one of its most valuable assets.

"Each of these companies heavily invests in their employer brand, which is crucial in Singapore's tight labour market as companies compete to attract and retain the best talent."

Shell was recognised by respondents for offering competitive salary and employee benefits, long-term job security, good financial health and strong management.

Lee Tzu Yang, Chairman, Shell Companies in Singapore, said: "We are honoured to receive the Runner-up Award for this year. We are also deeply humbled that the public has endorsed Shell as one of Singapore's most attractive employers. Shell has been in Singapore for more than 120 years. Winning this Award underscores Shell's brand value proposition that we are a great place to work. We are also inspired to continue to invest in our people and to ensure we remain relevant and impactful. Only then can the best and brightest be attracted to Shell and retained."

Mr Smith concluded: "In today's uncertain labour market, one thing that companies can control is their employer brand.

"Jobseekers are drawn to a company for many reasons, and the companies that best harness and promote their employer brand will win in this highly competitive marketplace."

maryanns@sph.com.sg