StarHub and SPH to collaborate in advertising sales, content creation

SINGAPORE - Singapore Press Holdings (SPH) and StarHub have announced their collaboration in areas of advertising sales, creation and carriage of content, data analytics and marketing.

CEO of SPH Alan Chan and StarHub CEO Tan Tong Hai signed a Memorandum of Understanding (MOU) for the collaboration on Monday.

Mr Chan said that the partnership with StarHub will help further SPH's strategy to build an integrated, multi-platform business for its readers and advertisers.

"Building on our past successes, this is a significant step in forging closer ties between the two companies. Together, I am confident that we can stay at the forefront of the evolving media landscape," he said.

The partnership is the result of a shared vision between the two companies, StarHub's Mr Tan said.

"We bring into this partnership our product offerings and experience in running the TV business, while SPH contributes its expertise in news and content production," he added.

According to Mr Tan, customers can look forward to more localised content across platforms, and businesses will be able to employ integrated advertising solutions to reach out to their target audiences more effectively.

"This is only the beginning. With continued in-depth exchanges of ideas and experiences going forward, we can leverage each other's strengths to unlock new opportunities to grow our businesses and benefit consumers in Singapore together," Mr Tan said.

As part of the MOU framework, SPH and StarHub are already planning several new initiatives. These include joint campaigns to benefit both SPH and StarHub customers and collaborations to bring richer content across each partner's media platforms.

In 2003, the firms also collaborated to launch the SARS Channel together with another media owner. In 2005, SPH was also a content partner for StarHub's i-mode service.

Since 2013, the two companies have been collaborating on the yearly Ge Tai Star Awards where SPH organises the awards and StarHub films and airs on its Hokkien channel.

More recently, in August last year, the two companies collaborated for an eight-episode "Ministerial Coffee Talk", where SPH produced the talk show which was aired over StarHub TV.

ljessica@sph.com.sg