SINGAPORE - With numerous project launches in the pipeline, developers go out of the way to differentiate their properties from competitors by offering unique features to meet the lifestyle of potential buyers.
These include themed projects that blend with the surroundings such as waterfront living or an eco-friendly ambience.
Practical issues are taken into consideration, such as dual-key units or larger penthouses to cater to those with big or extended families.
A dual-key unit at WaterColours EC is one that enables those with parents to stay together or let the owner rent out space without compromising their own privacy.
Under the property cooling measures unveiled on Jan 4, the sales of new dual-key units will be restricted to multi-generational families.
The need for differentiation is also motivated by a number of foreign developers, such as Malaysian-listed SP Setia, China's Qingjian Realty (South Pacific) Group and Sekisui House of Japan, making their debut or expanding their presence in the local property landscape.
SP Setia has a track record of building eco sanctuaries and luxury enclaves across the border. Not surprisingly, its Eco Sanctuary project (above right) at Chestnut Drive offers bio ponds and natural foot paths surrounded by flora to attract dragonflies, butterflies and birds to bring the residents closer to nature.
The nearby Tree House by City Developments launched in 2010 opts for expansive vertical green walls which serve not only as a green lung but also incorporate sloped designs to collect rainwater for landscape irrigation.
Other eco features include heat-reducing laminated tinted windows, green sky terraces and a treetop walk within the development.
Parc Olympia in Pasir Ris has a sports focus, offering more than 60,000 sq ft of floor area and facilities that include a jogging track, rock-climbing wall, air-conditioned badminton court and a skate park.
It has also introduced the Speedracer brand of outdoor gym equipment for children.