It does not look like much at first glance but a simple plastic card has played a large part in helping Keppel Offshore & Marine become a global force in rig-building.
The laminated card is carried pretty much everywhere by the company's Singapore employees and regarded as something of a sacred text.
The card outlines Keppel's eight core values - ranging from "integrity", a "can-do" spirit, and "commitment to health, safety and the environment", to having a "global mindset".
If the wallet-handy card is not enough to get the message across, the firm has opted for other more overt displays.
"We (also) have posters of our core values all over the yards, so everybody knows (them)," said Keppel Offshore & Marine chief operating officer Chow Yew Yuen as he whips out his own card.
These core values are vital to Keppel, which has 20 yards, engineering centres and representative offices in more than 15 countries, from Azerbaijan and Brazil to the United Arab Emirates and the United States.
It ensures that nothing is lost in translation. The cards and posters have easy-to-understand icons so staff of different educational levels and backgrounds can be on the same page.