Yahoo start-up shopping spree continues

Yahoo start-up shopping spree continues

SAN FRANCISCO - Yahoo forged ahead on Wednesday on its months-long take-over binge with word that it had bought Xobni, a start-up behind tools for better managing contact lists and email inboxes.

Yahoo did not disclose how much it paid for Xobni - which is "inbox" spelled backwards - but said it planned to use the start-up's technology to improve Yahoo Mail, Messenger and other "communications offerings". San Francisco-based Xobni was launched in 2006, and two years later the venture-backed firm hired Yahoo executive Jeff Bonforte as chief.

A message posted at the Xobni blog on Wednesday indicated that the team was settling in to new digs at Yahoo's main campus in the Silicon Valley city of Sunnyvale.

"This is just the type of gig we've been preparing for throughout our history," Xobni said. "Soon, you'll be able to use Yahoo! products with Xobni goodness baked right in."

Xobni products help manage email and other communications based on patterns of exchanges between people and their contacts.

The acquisition continues a shopping spree launched after Ms Marissa Mayer became chief of Yahoo a year ago.

Yahoo on Tuesday announced it bought Qwiki, a New York operation behind an application that converts video and pictures on iPhones into shareable movie clips complete with music soundtracks.

The Qwiki buy announcement came a day after Yahoo put out word that it bought Bignoggins Productions, a one-person operation specialising in fantasy sports applications for iPhones.

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