Who says Singapore is boring? Or unsexy? Or frigid?
Despite Singaporeans ranking badly at the sex-frequency surveys, at least one Singaporean had sex on his mind enough to come up with something to make love-making better and easier.
Declares Dr Stuart Koe, who has a PhD in pharmacy and about 17 years experience in the pharmaceuticals industry: "A good quality lubricant is essential. Those you can buy off the rack were either too sticky or dried easily.
"Those which were of good quality were usually imported and as a result, very expensive," says DrKoe, 40.
This kickstarted the research and development process for the perfect lube in local laboratories, although costs here are generally higher.
He and his companion, Mr Abra Lee, 29, pumped in about $100,000 to kick start the business, which began in 2010.
Besides intensive research in the labs, which lasted two years, they also formed focus groups - both gay and straight - to test their product. The results assured them that the product they had was worth offering to the masses.
"We made about 60 people compare our formula against other leading brands in the market, and nine out of 10 picked our formula," says MrLee, 29.
SuperSlyde was launched in April.
The colourless, odourless liquid is packaged in trendy orange-themed bottles and is suitable for use with condoms, claims Dr Koe.