AsiaOne to fully leverage on world's largest content discovery platform

AsiaOne to fully leverage on world's largest content discovery platform

SINGAPORE - News and lifestyle website AsiaOne will be fully utilising the world's largest content discovery platform Outbrain to deliver relevant content to readers.

This comes after a multi-year strategic partnership was signed by Singapore Press Holdings (SPH) and Outbrain, announced SPH on Monday.

AsiaOne - which aggregates content from SPH publications, as well as top publishers such as Wall Street Journal and Nikkei Asian Review - will be fully leveraging on the Outbrain Engage platform that uses tools like predictive analytics and algorithmically generated content recommendations.

This will allow better engagement and monetisation, said Outbrain.

The agreement will also allow other SPH digital publications, such as Lollipop and Stomp to utilise the Outbrain platform.

Digital platforms for respective print publications like The Straits Times, The Business Times and The New Paper, will also make use of the tools.

Ms Tan Su-Lin, deputy head of Digital Division at SPH, said Outbrain's focus on audience engagement and data analytics had been a key factor in SPH's decision to partner with the company.

"Through this partnership, we are confident that Outbrain will help us drive increased audience engagement, provide key insights and analytics about our core digital users, while at the same time maximise the monetisation of our audience through a native experience", she said.

Mr Anthony Hearne, Outbrain's regional director for Southeast Asia, India and new markets, noted that the nine-year-old company had begun as a content recommendation product, but has "now evolved into a guided personalisation platform that serves multiple publisher stakeholders".

Outbrain, which is headquartered in New York, also works with other publishers such as CNN, ESPN and The Guardian.

klim@sph.com.sg

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