APPLE and Samsung continue to dominate the mobile phone market in Brunei, but other lower-priced brands are starting to get noticed by consumers.
Retailers interviewed by The Brunei Times said most of their customers are loyal to their brand of choice and will seek the latest models once they go on sale in Brunei.
They are willing to splurge on flagship models such as Apple's iPhone 6 and Samsung's Galaxy S5 and Galaxy Note 4.
"When a new phone comes into the market, a lot of people will be looking to get their hands on it, regardless of how much it costs," an employee at LARA Corp said.
But there are several lower-priced brands that are recently getting the attention of local customers. These include Sony, HTC and Asus, with retailers noting that Asus Zenfone is currently one of the popular choices.
An employee at CityMobile said that most customers that have bought the phone commented that it had similar specifications to Samsung's Galaxy Note 3. But Asus Zenfone, which retails at $200(S$200)/unit, is cheaper than Galaxy Note 3 which costs over $600/unit.
She added that although Samsung and Apple still lead the market, sales of cheaper phones are also growing as consumers want more value for their money.
Abd Hadi, an employee at FastLink, said most young professionals buy flagship models. Students, meanwhile, look for mobile phones they can use for online games and are more price-conscious.
MobileOne employee Ak Wafiuddin said students will not spend more than $300 when buying a phone and are focused on getting more value for their money.