WASHINGTON - Online retail sales showed healthy gains on “Cyber Monday,” a key kickoff for online shopping for the holiday season, surveys showed.
According to the Adobe 2014 Digital Index, US online sales came in at US$2.65 billion (S$3.46 billion), up 16 per cent from 2013.
Adobe said the top 25 retailers, who each generated US$30 million or more on Cyber Monday, saw online sales increase by 25 per cent and took in nearly US$1.8 billion.
Consumers saw the highest discounts of 23 per cent in the early morning hours and more than half of online sales came in outside of normal working hours.
“The early birds caught the worms on Cyber Monday, with shoppers getting the steepest discounts in the early morning hours, said Adobe’s Tamara Gaffney.
A separate survey by IBM Digital Analytics showed online sales up 8.5 per cent compared with a year ago. The survey found mobile devices accounted for 41 per cent of all online traffic on Cyber Monday, an increase of 30.3 per cent. Mobile sales accounted for 22 per cent of the total.
IBM said the average order was US$124, down 3.5 per cent from last year, suggesting consumers are shopping for bargains.
The news came after weak results for Black Friday, the traditional kickoff to holiday shopping in stores the day after the Thanksgiving holiday.
The National Retail Federation said Friday sales fell 11 per cent from last year, and analysts said this was due to consumers spreading their purchases over a longer period, including the holiday on Thursday.