Best digital advertising (Web)
The Australian airline's campaign cast Sydney as a cultural, shopping and food paradise. The judges felt that the images were alluring and made the reader want to find out more about the city.
From the magnificent harbour of Port Stephens to the fresh farm produce of the countryside, the campaign depicted Sydney as a must-go destination.
ANZ Corporate Banking
Singapore Environment Council
Tripartite Alliance For Fair And Progressive Employment Practice
Best digital advertising (Mobile)
The vibrant images and colours of this mobile ad launched Romeo Beckham - the second son of Victoria and David Beckham - as a new star.
Set against a theatrical backdrop, the campaign made use of Burberry's classic colours, as well as the brand's iconic check pattern to draw audiences in.
Samsung SwissInternational Air Lines
Best digital advertising (Brand Content)
National Library Board
This major outreach campaign is part of the Singapore Memory Project. It gathers the collective experience of Singaporeans through their contributions via personal anecdotes, reflections and photos. From exploring Queenstown to documenting food in Joo Chiat, the project evoked plenty of nostalgia to get readers thinking of their past.
Frank by OCBC
This article was first published on Jan 28, 2015.
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