Digital Life Awards 2015: The best in digital advertising

Best digital advertising (Web)

Editor's choice:
Qantas Airways

The Australian airline's campaign cast Sydney as a cultural, shopping and food paradise. The judges felt that the images were alluring and made the reader want to find out more about the city.

From the magnificent harbour of Port Stephens to the fresh farm produce of the countryside, the campaign depicted Sydney as a must-go destination.

Other finalists:
ANZ Corporate Banking
Manulife
Singapore Environment Council
Tripartite Alliance For Fair And Progressive Employment Practice

Best digital advertising (Mobile)

Editor's choice:
Burberry

The vibrant images and colours of this mobile ad launched Romeo Beckham - the second son of Victoria and David Beckham - as a new star.

Set against a theatrical backdrop, the campaign made use of Burberry's classic colours, as well as the brand's iconic check pattern to draw audiences in.

Other finalists:
Audi (A8)
Samsung SwissInternational Air Lines
UBS

Best digital advertising (Brand Content)

Editor's choice:
National Library Board

This major outreach campaign is part of the Singapore Memory Project. It gathers the collective experience of Singaporeans through their contributions via personal anecdotes, reflections and photos. From exploring Queenstown to documenting food in Joo Chiat, the project evoked plenty of nostalgia to get readers thinking of their past.

Other finalists:
Casio
Central Embassy
Frank by OCBC
Singapore Airlines

This article was first published on Jan 28, 2015.
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