Flappy Bird to return in August, but will be less addictive this time

Flappy Bird to return in August, but will be less addictive this time

Like a phoenix rising from the ashes, the addictive mobile game Flappy Bird is making a comeback in August, albeit with a caveat.

Flappy Bird's creator Dong Nguyen told CNBC's Kelly Evans in an interview on Wednesday that the revised Flappy Bird will be less addictive and include multi-player capabilities.

Flappy Bird made its debut on May 24, 2013, and became the most downloaded game in Apple's iOS application store iTunes by Jan 2014, earning Nguyen an estimated $62,580 daily from in-app advertisements.

The addictive nature of the game led Nguyen to pull the plug on February 10, 2014, prompting 10 million downloads in just 22 hours before the game was taken down from iTunes and Google Play.

"22 hours from now, I will take 'Flappy Bird' down," Nguyen had said then, adding: "I cannot take this anymore."

The demise of the game created a thriving underground market selling gadgets with the game installed fetching for exorbitant prices, leading major e-commerce website eBay to clamp down on such sales.

Flappy Bird knock-offs also appeared in the app stores, filling that fowl void.

The Vietnamese game developer, 29, later told the Rolling Stone magazine in March how the success of Flappy Bird placed undue pressure on his 'simple life', although he hinted at a possible comeback for the addictive game.

Now it seems that Flappy Bird aficionados have something to look out for come August. Whether the revised Flappy Bird will be as successful as its predecessor is anyone's guess.

grongloh@sph.com.sg

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