This is how YouTubers make money

Monday, Jan 01, 2018
Photo: The Jakarta Post/Asia News Network

YouTube has become an attractive platform for earning extra cash or even as a main source of income.

But contrary to popular belief, YouTube stars don't only earn money from AdSense available on their channels.

American-born YouTube star Evan Edinger recently revealed to BBC the other sources of income for YouTubers in addition to AdSense.


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Regular YouTube watchers may notice a link on YouTuber's bio or description box. Dubbed affiliate links, it contains a specific URL with the affiliate's ID or username.

When viewers buy something from a website after clicking on the affiliate link, the YouTube channel will most likely receive a share of the price.

Edinger said the system not only allowed YouTube stars to promote something they liked, but it also gave them 5 to 20 per cent revenue on products.


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Those wanting to help their favourite YouTuber may consider buying merchandise from them.

Edinger revealed that items such as posters and wristbands, among others, are among the sources of income for YouTube celebs.


Edinger mentioned that brand deals are the biggest sources of income for YouTube stars.

Usually, companies would hire these YouTubers to make videos about their products.

"It can pay 12 times your monthly AdSense [revenue]. That sounds unreal, but it is true," said Edinger.

Source : YouTube Screengrabs

10. Lilly Singh, US$10.5 million (S$14.1 million). The comedienne joined YouTube in 2010 and has 12 million subscribers

8. Ryan ToysReview, US$11 million (tie). The pint-sized toy reviewer joined YouTube in 2015 and has 10 million subscribers

8. Smosh, US$11 million (tie). One of YouTube's pioneers, the comedy channel was set up in 2005, and now has 22 million subscribers.

7. Jake Paul, US$11.5 million. Paul joined YouTube in 2013 posting comedy videos, and now has 12 million subscribers.

6. Felix Kjellberg (PewDiePie), US$12 million . Better known by his online moniker, the video game commentator has been embroiled in controversy of late, after being accused of anti-semitism in a video. But he still has an impressive viewership with 58 million followers.

4. Mark Fischbach (Markiplier), US$12.5 million (tie). Also a gamer, he has been posting gaming videos and comedy sketches since 2012. His channel has 18 million subscribers.

4. Logan Paul, US$12.5 million. He is a former Vine star and older brother of Jake Paul. He joined YouTube in 2015 and has 14 million followers

3. Dude Perfect, US$14 million. The group of former high school basketball players post videos of sports tricks and comedy, with 24 million subscribers on their channel.

2. Evan Fong (VanossGaming), US$15.5 million. Another Gamer, the 25-year-old Canadian's gaming channel boasts 21 million subscribers.

1. Daniel Middleton (DanTDM) — US$16.5 million. The 26-year-old posts, also known as TheDiamondMinecart, posts Minecraft videos on YouTube, and is married to another Minecraft gamer. He has 16 million followers on YouTube.