Ikea's high-tech book boasts eternal battery life, touch navigation

Ikea's high-tech book boasts eternal battery life, touch navigation
It's not a Digital Book, or an E-book, it's a BookBook™. Ikea's one-of-a-kind book.

SINGAPORE - Ikea, the Swedish company most famous for its ready-to-assemble furniture and meatballs, has just created something revolutionary: the BookBook™, which has eternal battery life (yes, you read that right, eternal) and boasts some cutting edge features.

The BookBook™, which is actually Ikea's 2015 product catalogue, takes a jibe at Apple's famous product videos featuring Apple's Senior Vice President of Design Jonathan Ive, in a spoof video.

"The first thing to note is, no cables. Not even a power cable," Jörgen Eghammer, Ikea's Chief Design Guru says, with a cheeky grin.

"The 2015 Ikea Catalogue comes fully charged and the battery life is eternal.

"The navigation is based on tactile touch technology that you can actually feel."

Jörgen goes on to laud the amazing features in Ikea's BookBook™, such as instantaneous loading speeds and stunning resolution.

"Content comes pre-installed. There are 328 high-definition pages.

"Notice something else? That's right, NO LAG," Jörgen says mockingly.

"Each crystal-clear page loads instantaneously no matter how fast you scroll."

The BookBook™ also comes with a password-protection feature, which is really, a verbal warning from the user.

It's not a Digital Book, or an E-book, it's a BookBook™. Ikea's one-of-a-kind book.

grongloh@sph.com.sg

 
Here are some other fun facts about Ikea's 2015 Catalogue:
 
46 Countries the IKEA 2015 Catalogue will be distributed in, including new countries Croatia and Indonesia
 
Total weight of 2014 IKEA Catalogues: 628,500kg
 
 
32 languages the 2015 IKEA Catalogue will be translated into, including Arabic, Thai and Chinese
 
 
967,000: Approximately the equivalent number of iPads to the total weight of IKEA 2014 Catalogue
 
FREE! How much it costs for the 2015 Catalogue
 

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