Indian consumers continue taking to the Internet for bargains and guides

Indian consumers continue taking to the Internet for bargains and guides

MUMBAI - Online services continue to diversify in India. Consumers can now do things that range from shopping to restaurant and travel reservations, and it is all being driven by increased smartphone usage.

Demand for access to services through the Internet is strong in India, where there is not enough multibrand retailers despite a population of over 1.2 billion due to government regulations. In Mumbai and other large cities, heavy traffic also makes it difficult to go shopping.

The Internet and Mobile Association of India reports that the number of Internet users in the country reached 213 million in October 2014 and projects the number will increase by 26 per cent to 269 million by June 2015.

But personal computers are not popular in India relative to its large population. Instead, India's some 900 million mobile phone users are switching to smartphones, the prices of which are tumbling, while pushing up the number of Internet users.

E-commerce firms are now growing quickly in the South Asian giant. Examples are companies such as Flipkart and Snapdeal, a company in which Japan's SoftBank decided to invest last October.

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