Lip-synching app Dubsmash creating buzz online

SINGAPORE - Dubsmash, a smartphone app that allows users to lip-synch over sound clips or songs and then share the video clips online, is apparently taking the Internet by storm.

According to BBC Trending, the app has been downloaded over 10 million times since its launch in October. BBC Trending also said that they found over 330,000 Dubsmash videos on Instagram.

The app was created by three Germans. It allows users to "choose a famous quote, record a video on it, and send the dubbed video to friends". It also allows users to upload their own sound clips.

BBC Trending said that a large number of video clips were posted by children.

They also reported that the company behind the app has said that they will honour requests from copyright holders to remove clips, but questions how effectively the company can do so, given the speed at which the app is spreading.

sinsh@sph.com.sg