When financial planner Nick Wong first used My Paper's new app, which was launched last week, it was a breath of fresh air for him.
Unlike many news apps, My Paper's free app allows readers to browse an electronic replica of the physical paper.
For Mr Wong, 29, browsing pages on the app is akin to flipping the actual newspaper and "a bit of tradition is something that I like".
It also means the app - available on the Apple App Store and Google Play Store as "MyPaper" - retains the layout of the physical paper.
Readers like associate financial consultant Abdul Rashid, 47, appreciate this because the photos and advertisements that run with reports "give (the app) some colour and life".
Many readers said the app is simple to use. Said sales executive Tricia Lim, 30: "It's a nice app to read the news on the go. The overall layout is well done and it's easy to read the news."
Both the Chinese and English sections of My Paper are available on the app, and readers can read about a week's worth of back issues, too.
A new feature in the app allows readers to download the day's electronic paper and read it offline later.
The e-paper is stored on a mobile device for eight days before being deleted automatically. Stored copies of the e-paper can be manually removed.
Another new feature allows readers to share pages, articles, photos and advertisements from the e-paper.
They can do so by cropping an image of a page from the day's e-paper and sharing it via platforms such as Facebook and e-mail. This is available for iOS devices and will be available for Android gadgets later.
For readers like bank executive Ronald Low, 42, the new sharing feature is handy.
"It could come in quite useful if I want to save something interesting on my phone to pursue again or even to share it through e-mail with a friend," he said.
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