The reveal seemed lacking.
While the iPhone 7 and iPhone 7 Plus boasts some new technology, it doesn't bring new experiences to the table.
What happened to design changes that would make the phone even easier to hold, grip or use? It looks almost the same.
At least the price tag on the phone isn't a big mark-up from the 6S.
Worse still, the removal of the 3.5mm headphone jack hasn't been taken well.
Read also: Five takeaways from Apple media event
iPhone users are worried about the use of the adapter... or about looking like an idiot wearing the new Pods.
But this isn't the first time Apple has released something the public isn't very fond of.
In 2003, the release of iTunes frustrated music listeners who could not import mp3 files onto their phones.
Look how iTunes turned out. It's now the key way in which people track digital music sales.
So there's some precedent to show that users will eventually embrace Bluetooth earphones, even if they have to be dragged into it.
The most unpopular of the design changes - the lack of a headphone jack and the removal of a home button - may not necessarily turn out to be a bad thing either.
No one really likes untangling wires anyway, and removing unnecessary outlets or buttons signals a serious shift to even sleeker designs.
This just makes us even more excited for next year, when Apple reveals anticipated surprises for the iPhone's 10th year anniversary.
This article was first published on September 09, 2016.
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