New online magazine to promote Brunei's technology sector

New online magazine to promote Brunei's technology sector

BANDAR SERI BEGAWAN - An online magazine will be launched this month to help small-medium enterprises (SMEs) connect with international companies as well as develop manpower for Brunei's technology industry.

The online magazine "Tech in Brunei", which will be published by local startup Tyne Solution, aims to raise the profile of local tech companies. This will make tech companies more attractive to potential foreign investors.

According to Aimi Ramlee, Tyne Solution's chief business development officer, most foreign businesses are not aware of Brunei's tech industry.

"We need to actually show, for our own business's sake as well as others, that we are strong contenders and we (can) compete with everyone else out there," she said.

Tech startups need to target the global market to become more successful, said Aimi, and that can be achieved by showing that tech startups and SMEs in Brunei are worthy of their attention as well.

Tyne Solution's CEO Mark Harbison said the magazine will help bring in more investments.

"If we promote Brunei and get foreign firms to set up here to outsource some of their work or buy our local products, then that will stop the money (from) going out," he said.

Encouraging foreign companies to set up in Brunei will also spur the development of local talents in the field.

Aimi said that as money comes in, local SMEs and startups will be able to hire and develop more local developers, which is needed to create a strong tech industry in Brunei.

In addition to promoting local startups, the magazine also offers locals, especially youths, insight on how to get into the tech industry.

Harbison said the magazine will feature tutorials, news about the technology sector as well as stories on tech trends.

He said the magazine will benefit both local and international companies by making it easier for anyone to find a local business.

"They (foreign companies) can just go on the website, find out what's happening, read up any news and contact the company directly if they want to work with them," Harbison said.

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