New tech zone, extra sections at Sitex 2016

New tech zone, extra sections at Sitex 2016

There are times when consumer fairs can feel like an oversized pasar malam or night market.

Not so the annual consumer tech fair, Sitex.

Organised by the Singapore Infocomm Technology Federation (SiTF) and managed by SingEx Exhibitions, Sitex 2016 will add a new Tech Zone to the three thematic zones introduced last year.

"Consumers are more sophisticated today, and they are looking beyond just the next bargain in a consumer technology show," said SingEx Exhibitions' general manager, Mr Adrian Sng.

Sitex 2015 introduced these thematic zones last year - Smart Home/Smart Living, Adventure IT and Gaming Arena - where exhibition visitors could experience the latest in technology and products.

At Sitex 2016, a new Tech Zone will offer three sections. The first features Pixel Labs by the Info-communications Media Development Authority of Singapore (IMDA).

This educational tech area encourages young people to try their hand at such applications as 3-D printing and programmable toys.

The second section is Sitex Innovation Alley 2016 by SiTF. It features young startups with technology innovations ranging from augmented reality to educational tools.

The exhibitors include HeyBuddies, ShopBack and TapKidsApp.

The third and last segment is a Nanyang Technological University (NTU) Intelligent Systems showcase where NTU student teams will demonstrate their latest projects.

This is where you will be able to see their unmanned aerial vehicle or intelligent battle bots in action.

After seeing so much technological innovation in action, you may be tempted to take some gadgets and gizmos home.

And you could win some prizes in the process.

You'll get a lucky draw coupon for every $50 spent in a single receipt at Sitex 2016. The more you spend, the better your chances of winning.

Among the tempting prizes are an Asus ROG gaming laptop (worth $2,898), an LG Smart TV (worth $1,999) and a Mobot e-scooter (worth $1,700). And that's not all.

The popular Ladies Go Tech Instant Lucky Dip promotion is back again this year. Any woman who spends at least $100 in a single receipt gets a chance to win instant prizes such as a SecretLab Omega Gaming Chair (worth $629) or a Nikon DSLR camera (worth $749).

So slip on your most comfy shoes, have your credit cards or cash ready, and get set to scour the show floors to bone up on tech knowledge and scout out the best gadget buys.

Sitex 2016 starts today and ends on Sunday. It is open from 11am to 9pm. Admission is free.

Picks of the Show

  • Jabra Elite Sport
Jabra’s Elite Sport. Photo: Jabra

$368 (available for pre-order); free Jabra Sports Dry Bag (worth $29.90) with every pre-order

Booths 6B07, 6C07 and 6F13

Jabra's Elite Sport is not just a pair of cordless earbuds for you to enjoy music during workouts, it actually monitors your exercising.

Equipped with a heart-rate monitor, the Elite Sport works with the Jabra Sport Life app to track your activity and analyse your fitness.

It even provides you with personalised real-time audio coaching during your workouts.

These waterproof earbuds come with ear gels and wings to ensure optimal fit. A fully charged battery is good for as many as three hours' worth of calls and music.

  • Marbella KR5 Full HD1080P Dual Cam Recorder
Marbella KR5 Full HD1080P Dual Cam Recorder package. Photo: Marbella

$299 (usual price $359); freebies include 32GB SD Card (worth $39.90) and installation voucher (worth $100)

Booth 6D33

Having a dashboard camera or dashcam in your car is good, but having two dashcams is even better.

The Marbella KR5 Full HD1080P Dual Cam Recorder package includes a front camera that can record full high-definition 1080p videos, and a rear camera capable of shooting 720p videos.

This device provide 24-hour surveillance by recording any motion or impact detected around your vehicle. The front camera has a 3.5-inch touchscreen display that allows easy access to all settings from Wi-Fi to battery protection. Its built-in Wi-Fi lets you preview and download footage effortlessly from camera to your smartphone.

  • MyRepublic 1Gbps Fibre Broadband

$49.99 per month (two-year contract); free subscription for the first three months; $250 new router discount and free termination point installation

Booth 5J01

Looking for a new fibre broadband plan? Consider MyRepublic's 24-month contract 1Gbps fibre broadband.

It offers easy video streaming from around the world, thanks to its unique video-streaming optimisation technology.

If you are also buying a new router, the package includes a $250 router discount, plus free termination point installation.

To sweeten the deal even further, MyRepublic will give you three months' subscription free.

Date: Nov 24-27 2016

Venue: Singapore Expo Halls 5 and 6

Time: 11am - 9pm daily

Admission: Free

Read Also:
Sitex picks: Home
Sitex picks: Mobile


This article was first published on November 24, 2016.
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