Apple will host its big iPhone 8 event on Sept.12, Dow Jones said Monday.
The tech giant is expected to announce a bevy of products, including two new iterative iPhone updates, possibly named the iPhone 7s and iPhone 7s Plus, in addition to a high-end iPhone 8.
Apple is also reportedly gearing up to announce a new 4K Apple TV that will support sharper content than current models, and a new Apple Watch.
The iPhone 8 will reportedly feature a display that takes up almost the entire front of the device, using new OLED panels that are brighter and more colorful than previous screens.
Rumour has it Apple has moved the fingerprint reader to the back of the phone but will also support facial recognition thanks to a new 3-D sensor on the front of the device.
Rumours have suggested the most high-end iPhone 8 will start at US$1,000 (S$1,355). Apple typically sells its new phones within a week or so of the announcement.
Apple did not immediately respond to a request for comment.
Click here for the latest on the markets.