BEIJING - Just over 50 per cent of goods bought online are genuine and meet national quality standards in China, said the country's State Administration for Industry and Commerce.
A survey conducted between August and October revealed that 54 out of 92 items purchased from online shopping sites were authentic.
The biggest offender was found to be Taobao.com. Of 51 items bought there, only 19 were genuine.
Six of seven items from Tmall.com; 18 of 20 from JD.com and nine of 10 from Yhd.com proved genuine.
Alibaba founder Jack Ma, discussing the online sale of fake goods at the World Internet Conference in November, said sellers of fake goods were afraid to sell their products on Taobao, as they could be tracked down easily and reported to police.
JD.com said by e-mail that it has taken action against sellers of fake goods and was arranging compensation for affected customers. One seller was removed from the online shopping mall in August, the company said.
The firm imposes strict penalties on staff involved in fake goods, as well as sellers of fake or sub-standard goods. It randomly checks goods at least three times a week.
Yhd.com removed the suspect goods after the government announced the survey results, and both the company and sellers were tracking and investigating the goods, said Gao Ying, the company's spokesman.
He told Chinadaily.com.cn that the affected consumers will be compensated in accordance with the Consumer Protection Law.