Apple's competitors and internet trolls wasted no time in taking jibes at Apple, mocking the expensive price of its phones and the Apple Watch.
Notably, users from the rival Android camp poked fun at the features of the iPhone 6, comparing it with the Google Nexus 4, which has similar features, but was launched in 2012.
"If you need help with your iPhone's new features, just ask an Android user. We've had this stuff for years," the Meme mocks.
Internet users have also ridiculed the lengths Apple has gone to... increase the length of the iPhone 6 and iPhone 6 Plus, making predictions of how long future iterations of the iPhone will be.
Fierce competitors Samsung and HTC also could not resist joining in the fray with their own sarcasms.
"Bigger screen. Better performance. Elegant design. Welcome to the party #iPhone6," HTC tweeted.
Apple's botched live streaming was mocked in one of the six newly released parody advertisements by Samsung, which was promoted heavily on Facebook.