SEOUL - Samsung Electronics, the world's largest smartphone maker, posted its first drop in annual net profit in three years on Thursday, days after arch-rival Apple reported the biggest corporate profit in history.
The South Korean firm, whose key mobile phone operations have struggled in the face of intense competition from cut-price Chinese rivals, also warned that it expected 2015's "business environment... to be as challenging as 2014." The tech giant said Thursday it recorded a net profit of 23.4 trillion won (S$29 billion) in 2014, down 23.2 per cent from a year ago and the first decline since 2011.
Operating profit fell 11.7 per cent to 25 trillion won in the year and sales also tumbled 10 per cent to 206 trillion won.
The fall was cushioned in the fourth quarter by a boom in high-margin chip sales that helped offset the downturn in the key mobile sector, with operating profit in the semi-conductor division rising 35.7 per cent to 2.7 trillion won in the October-December period from a year earlier.
Under growing pressure to boost shareholder returns, however, the company still managed to announce an increased dividend of 19,500 won a share, up from 13,800 won a year earlier.
Samsung shares fell 0.36 per cent, or 5,000 won, to 1,374,000 won in morning trading in Seoul.
The annual profit figure marked a dramatic reversal for the company, which is also facing a once-in-a-generation leadership change, after several years of stellar growth, driven by the once all-conquering mobile division.
And it contrasted sharply with the triumphant surge in the fortunes of California tech titan Apple, whose fourth quarter net profit stood at $18 billion - the largest ever made by a public company.
Apple's performance was driven by the sale of 74.5 million iPhones, which included a doubling of sales volume in the crucial Greater China region.
Samsung's fourth quarter net profit, meanwhile, was down 27 per cent at 5.3 trillion won.
The company's flagship Galaxy phones have suffered in the high-end market thanks to the popularity of the iPhone 6, while its dominance of the middle- and low-end handset segment has been challenged by Chinese firms such as Huawei, Xiaomi and Lenovo.
Samsung plans to slash the number of smartphone models it issues in 2015, while boosting production of remaining models that can be sold more cheaply to compete with Chinese rivals.
Samsung's head of investor relations Robert Yi said the company sold 95 million mobile phones in the fourth quarter, with smartphones accounting for 70 per cent of the total.
Streamlining product mix
Streamlining the product mix should increase sales in the current quarter, with smartphones accounting for 80 per cent of total shipments, Yi predicted, while nevertheless warning of a tough year ahead.
"When we look at 2015 as a whole, we fully expect the business environment... to be as challenging as 2014," Yi said.
Handset sales will be driven by growth in emerging markets including China and India, said Park Jin-Young, vice president of Samsung's mobile unit.
Sales of tablet computers are expected to grow, largely boosted by sales of mid-priced and low-end products, Park said.
A more fundamental restructuring is assumed to be in the pipeline, with control of the family-run conglomerate's main business expected to pass from ailing patriarch Lee Kun-Hee to only son Lee Jae-Yong.
Needing cash to pay for what will be a massive inheritance tax bill, Lee and his siblings are expected to pare down and simplify the byzantine system of cross-holdings that link the many branches of the Samsung empire.
The anticipated reforms have helped keep Samsung on the "buy" list of many analysts, despite the recent profit downturn.
Thursday's dividend increase will help appease disgruntled shareholders who watched Samsung's stock price take a battering last year.
The company is currently in the middle of a $2.0 billion share buyback process announced in November.
With a market capitalisation of about $185 billion, Samsung accounts for nearly 17 per cent of the weighting on South Korea's benchmark Kospi composite index.