Shanghai speeds up approval process for online games

Shanghai speeds up approval process for online games

Shanghai has sped up the approval process for domestic online game developers, according to the Shanghai Press and Publication Administration as announced during ChinaJoy 2014, a digital entertainment expo held from July 31 to Aug 3.

The approval process for a new game used to take several months. Now it just takes one.

Shanghai is the birthplace of China's online-gaming industry, which has grown steadily over the years. In 2013, the output value of the industry in Shanghai exceeded 25 billion yuan (S$5.07 billion), 30 per cent of the domestic industry's total.

Shanghai game developers are now taking note of the streamlined approval process. The sooner a new game enters the market, the more benefits it reaps.

"There are over 200 new games developed in Shanghai every year," said Zhu Junbo, deputy director general of the Shanghai Press and Publication Administration. "It used to take a company several months to get approval for a new game from authorities both in Shanghai and Beijing. Now, it only needs approval from authorities in Shanghai."

In the first half of the year, the Shanghai Press and Publication Administration received applications for 96 online games. Now 60 have been approved and begun operation.

There are over 40 licensed online-gaming companies in Shanghai, the most in any city in China. Shanghai has created a series of preferential policies in recent years to attract more online game developers.

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