SINGAPORE - Social service providers here are ramping up their Internet presence since many people who need their help - especially the young - are looking for it online.
Their initiatives include becoming more active on social media and even putting up an offer on daily deal website Groupon Singapore to raise awareness.
The YMCA of Singapore uses Facebook as the main online platform to reach out to people, said its assistant manager of corporate affairs Samuel Ng. It also has a YouTube channel and a blog.
Besides posting photographs and videos regularly, it runs campaigns on Facebook to appeal for donations or rally volunteers.
Mr Ng said: "Facebook enables us to share our latest (information) all in one place. (Users) can also conveniently help to spread our messages by sharing them with their friends."
Touch Community Services also has a Facebook page which actively promotes its services, as it is important to stay connected and engaged with people online, said its manager of corporate communications Terry Lim.
The Asian Women's Welfare Association is looking at revamping its website to "better engage and interact" with the public.
Its family service centre director Edwin Yim said social media platforms are "more cost-effective than other communication vehicles".