TOKYO - Sony is getting ready to join the virtual reality revolution. The iconic company that brought us the Trinitron, the Walkman and PlayStation is preparing to release a VR-based game system in the first half of 2016.
With the Morpheus, Sony is aiming beyond the gaming business. It will position the headset as a platform for movies, music and other entertainment and informational tours.
The company is also set to use VR technology as the foundation of a new business model that is not dependent on game machines for profits.
What does all this mean? Simple. Sony is reinventing its 21-year-old PlayStation business.
In fact, it might not have a choice in the matter: Sony Computer Entertainment is already frequently visited by Hollywood executives.
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