Sony feels it has immersed itself in a virtual shoo-in

Sony feels it has immersed itself in a virtual shoo-in
A man plays Sony's Project Morpheus "London Heist" video game with a virtual reality headset and move controllers at the Sony PlayStation booth at the Electronic Entertainment Expo, or E3, in Los Angeles
PHOTO: Reuters

TOKYO - Sony is getting ready to join the virtual reality revolution. The iconic company that brought us the Trinitron, the Walkman and PlayStation is preparing to release a VR-based game system in the first half of 2016.

With the Morpheus, Sony is aiming beyond the gaming business. It will position the headset as a platform for movies, music and other entertainment and informational tours.

The company is also set to use VR technology as the foundation of a new business model that is not dependent on game machines for profits.

What does all this mean? Simple. Sony is reinventing its 21-year-old PlayStation business.

In fact, it might not have a choice in the matter: Sony Computer Entertainment is already frequently visited by Hollywood executives.

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