Sorry, but Apple probably won't announce the iPhone 8 next month

Sorry, but Apple probably won't announce the iPhone 8 next month

The rumours and speculation swirling around the iPhone 8 have officially jumped the shark into the unfounded and absurd.

A research note penned by a JP Morgan analyst suggests there's a "high likelihood" that the upcoming iPhone 8 will be announced at Apple's 2017 World Wide Developers Conference (WWDC) in June, with a release in the fall.

This bucks every other report we've heard about the device's development and anticipated release schedule - and we've heard a ton - and seven years of precedent to boot.

Apple hasn't showed off an upcoming iPhone at WWDC since 2010, when Steve Jobs debuted the iPhone 4. (In recent years, new iPhones have been announced in September, although there might be a few slight delays this time around.)

The assertion isn't based on any insider info, or any information at all, really. There was no supply chain leak or internal anonymous source here, according to 9to5Mac, which obtained the note. Instead, the analyst based his claims-which are provided to the firm's investors-on nothing more than a hunch.

The note comes on the heels of Apple's most recent quarterly earnings report. The company made $52.9 billion in revenue, but iPhone sales were a bit of a sore spot after a comedown from Q1 2017's record haul.

During a Q&A session following the earnings call, CEO Tim Cook essentially blamed this sales slump on the iPhone 8 rumour mill. Given that attitude, extending the iPhone 7's lame duck period is the last thing Apple would want.

What makes this "leak" particularly egregious in part comes from its timing. We just heard from another questionably sourced research note that the ballyhooed device might not even be released until 2018.

Enough is enough

We're getting massively mixed signals here, and I, for one, have had enough.

Read the full article here.


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