SPH, RINGS.TV and mm2 Asia collaborate to develop live streaming platform

SPH, RINGS.TV and mm2 Asia collaborate to develop live streaming platform
PHOTO: The Straits Times

Singapore - Singapore Press Holdings Limited (SPH), RINGS.TV Pte Ltd (RINGS.TV) and mm2 Asia Ltd. (mm2 Asia) will collaborate to jointly develop and manage a live and on-demand video application in Singapore (Livestream App).

Under the Memorandum of Understanding signed among the three parties, SPH, RINGS.TV and mm2 Asia will collaborate exclusively with one another to rebrand, re-design and market the Livestream App and related services over the next six months.

SPH will curate and provide a variety of content for the rebranded live streaming app. Besides broadcasting news events and streaming interviews, there will also be a line-up of entertaining live shows hosted by broadcasters.

mm2 Asia will live broadcast exclusive material from movie productions, such as auditions, behind-the-scenes footage and interviews with the cast from movie sets, as well as unlock new revenue streams from concert live-cast via mm2 Asia's subsidiary UnUsUaL Group.

Beyond live broadcast, RINGS.TV will also provide Video-on-Demand ("VOD") service for high demand local and acquired entertainment content, including concerts, movies and trailers - similar to other Over-the-Top ("OTT") platforms.

Mr Anthony Tan, Deputy CEO of SPH, said, "Over the past year, the Chinese Media Group of SPH has broadcast breaking news, events, talks and seminars on zaobao.sg using RINGS.TV's technology. Our UFM100.3 radio DJs have also been experimenting with live streaming by turning the cameras on themselves and adding an avenue of interaction with their listeners. Through this joint collaboration, we will be able to accelerate our progress in delivering exciting live streaming content to our audience and realise commercial opportunities in the fast growing market of digital live streaming and broadcast market."

"We are looking forward to be part of the collaboration following our partnership with mm2, and the team is thrilled to create the Livestream platform to deliver the commercial success that will further cement our on-going partnership with SPH, and together with the mm2 group of companies and entertainment network, we will scale to greater heights." said Dr Michael Yin, CEO and co-founder of RINGS.TV.

"We are very happy to collaborate with SPH and RINGS.TV. Through the injection of news, variety, and infotainment content, coupled with our production into the robust live streaming technology platform through RINGS.TV, which mm2 has a stake in, we will be able to extend our outreach and content programming, and unlock regional opportunities to reach eyeballs with enthralling, live content," said mm2 Asia CEO, Mr Melvin Ang.

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