StarHub streamlines its sports channels

SINGAPORE - StarHub has revamped its self-packaged sports channels by grouping sports genres into three new high definition channels, aiming to target different audiences through this reorganisation.

The existing Football Channel, Racquet Channel, SuperSports, SuperSports Plus and Sports HD, will be repackaged into SuperSports 1, SuperSports 2 and SuperSports 3.

SuperSports 1 is targeted at a youthful audience, with programmes such as tennis, badminton and extreme sports.

Content featuring contact sports such as World Wrestling Entertainment (WWE) and National Basketball Association (NBA), and the German football league Bundelisga will be housed in SuperSports 2.

StarHub has also created SuperSports 3 to house what it calls 'aesthetically pleasing sports' such as women's tennis, women's golf, swimming and gymnastics.

Singapore's first free cable channel, SuperSports Arena, will continue to feature 'live' broadcasts of LionsXII and S-League matches, Women's Tennis Association (WTA) Finals, Singapore Slingers home games in the ASEAN Basketball League (ABL) and repeat telecasts of selected NBA games, Bundesliga, WWE Vintage and WWE Superstar.

StarHub customers will be able to enjoy complimentary viewing of SuperSports 1, 2 and 3 from 9am on Aug 15, to 12pm on Sep 4 on StarHub TV and StarHub TV Anywhere.

For more information, please visit www.starhub.com/sports-guide.

grongloh@sph.com.sg