Taiwan among top five revenue markets for Android apps: Google

Taiwan among top five revenue markets for Android apps: Google
Chris Yerga, vice president of Google engineering and head of Google Play Asia Pacific.

TAIPEI, Taiwan - Taiwan is among the top five markets in terms of revenue for official Android app store Google Play, said Chris Yerga, vice president of Google engineering and head of Google Play Asia Pacific.

Yerga was speaking at the Asia Pacific Game Summit (亞太遊戲高峰會), which opened yesterday in conjunction with the Taipei Game Show (台北國際電玩展).

In his keynote address, "Google Play Opportunity in Taiwan and Beyond," Yerga said that Taiwan's gaming market is rapidly changing, from being based in Internet cafes to smartphones.

Today, 72 per cent of Taiwanese smartphone users play games, he said.

Taiwan is also number one in the world for surfing the Internet via smartphone. Released last August, a Millward Brown survey of 32 countries showed that Taiwanese spend an average of 197 minutes online on their smartphones each day, while the global average is 142 minutes.

This combination of factors is creating enormous potential for Taiwan's gaming market, which is gradually becoming a gateway to the regional market.

Currently, Taiwan is among the top five of Google Play's revenue rankings, Yerga continued.

He said three of the top five Google Play markets - Taiwan, Japan and South Korea - are in East Asia, and that the fourth top-ranked market is the US

He declined to name the fifth market or provide specific rankings of the top five, saying the figures are confidential.

Launched in 2012, Google Play is a digital distribution platform for mobile applications, along with magazines, books, movies, TV programs and music. The app store now has more than a million apps and over 50 billion downloads.

Summit Agenda

The Asia Pacific Game Summit opened yesterday at the Taipei World Trade Center with panels and talks on niche gaming industry topics.

Yesterday's speakers included Yerga, video game producer Hideo Baba of Bandai Namco Studios and Bo Zhang, the head of APAC Platform Partner Engineering at Facebook.

Today's schedule features talks on global opportunities for indie gaming, payment behaviour on Asian digital content, native advertising and the Australian gaming industry.

Taipei Game Show

Held in conjunction with the Game Summit, the Taipei Game Show is an interactive showcase of games and an international networking platform for the gaming and peripherals industry.

Booth participation at the Taipei Game Show nearly doubled this year with 195 domestic and international companies, according to the Taipei Computer Association (台北電腦公會), the exhibition's coordinator.

From now to Feb. 1, the trade show aims to attract 600 international buyers and over half a million visitors to generate some NT$10 billion in business opportunities.

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