As the annual online shopping festival "Double 11", an equivalent of "Cyber Monday", lowered the curtain, Alibaba, the Chinese e-commerce giant impressed the world with a legendary one-day sales figure - 57.1 billion yuan (S$12.8 billion) on Nov 11,2014, generated by its Tmall.com, Taobao.com and its overseas outlets combined.
"Globalization" is one of Alibaba's main strategies for this year's Double 11 online shopping festival and was the group's first shopping event that covered shoppers on a global scale.
By expanding globally with the participation of AliExpress and Tmall Global, customers from 217 countries and regions outside the Chinese mainland joined the shopping spree, with China's Hong Kong region, the United States and Russia claiming the top three overseas buyer areas.
Chinese shoppers have also been purchasing goods overseas with good value and quality. As females were the main force in the shopping spree, skin-care products and maternal and children's articles were on the list of the most popular goods for Chinese buyers who shopped overseas via online services.
1) Smart phones
Tmall sold 1,894,867 mobile phones on Double 11 and became the online platform that sold the most handsets in 24 hours.
2) Infant formula
As a hot online commodity, infant formula had strong sales momentum during the shopping festival. A domestic brand, 'Junlebao', topped Tmall's sales in this category with a total revenue of 28.3 million yuan in one day.
Handbags and purses were again the female buyers' favourite commodities.
Clothing sales at Tmall on Double 11 accounted for 35.5 per cent of the total sales on the PC platform and 21.1 per cent on the mobile platform.
5) Facial masks
Skincare and cosmetics were among the hot commodities that female buyers purchased and facial masks topped sales of the category.
6) Facial cream
Following facial masks, facial cream was the second favourite skin care product that was purchased during the shopping festival.
7) Skin care set
Often seen during holiday seasons, skin care sets attract women and often have good sales since they are usually of a good value and cheaper than buying single items. On Double 11 this year, Tmall did the trick again and won female buyers' hearts by offering skin care sets.
Watches have topped the list of overseas buyers' favorites and had a good win during this year's online shopping festival.
9) Disposable diapers
Maternal and children's articles have always been popular items online and along with infant formula this year, disposable diapers attracted parents' interests and made record sales.